(PRWEB UK) 27 January 2012
Nicolites has taken a positive step towards improving its online marketing strategy by buying a list of top web addresses, most of which are considered exact-match domains for competitive industry search terms such as electronic cigarette and e cigarette.
The news comes as Nicolites announces plans to ramp up its existing search engine optimisation campaign with the help of highly renowned SEO agency SEO Positive, the company from which they bought the domains earlier this month. The online e cigarette retailer, which has already enjoyed fantastic exposure in January thanks to high profile television appearances and aggressive offline marketing campaigns, plans to redirect visitors to each new domain to their existing homepage in a bid to drive more traffic to their optimised eCommerce website.
Nikhil Nathwani, Managing Director at Nicolites, is delighted about the acquisition and feels that the decision will dramatically increase the exposure of the brand and ensure that all smokers looking to quit the habit will be encouraged to try out his companys ever-expanding range of electric cigarette starter kits, refills and accessories.
We strongly believe that this investment will strengthen our positions within Google, which is already a huge source of traffic for our website, Nikhil explains. More and more smokers are looking into the benefits of e cigarettes and its these individuals who will head to the web for more information about the products. This is why we need to ensure that our site is in a position to be seen within the organic listings.
Nicolites is now the leading and most widely available brand of electric cigarette in the UK; they have formed business partnerships with many of the largest retailers to bring these wonderful innovations right on to the doorstep of every person in the country. Established in late 2007, Nicolites has grown into a multi-million pound company with international distribution networks and continues to grow at a phenomenal rate.
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